L'arte del nostro millennio

Il NYT condensa il mio pensiero sullo sviluppo di un prodotto innovativo parlando dell'iPad:
In the auteur model, he said, there is a tight connection between the personality of the project leader and what is created.
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Great products, according to Mr. Jobs, are triumphs of “taste.” And taste, he explains, is a byproduct of study, observation and being steeped in the culture of the past and present, of “trying to expose yourself to the best things humans have done and then bring those things into what you are doing.”
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His is not a product-design philosophy steered by committee or determined by market research. The Jobs formula, say colleagues, relies heavily on tenacity, patience, belief and instinct.
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Real innovation in technology involves a leap ahead, anticipating needs that no one really knew they had and then delivering capabilities that redefine product categories.
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“Listen to the technology; find out what it’s telling you.”
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Do recall, though, that when the iPod was introduced in 2001, critics joked that the name was an acronym for “idiots price our devices.” And we know who had the last laugh that time.
Una cosa non hanno avuto il coraggio di dire, e la dico io: sentire la tecnologia e usarla, vedere in avanti, usare l'istinto, i prezzi staccati dal contesto domanda-offerta. Pensateci bene, ma tutte queste cose si chiamano arte.
E non mi stupirei se Jobs un giorno rivelasse la strategia che sta attuando da decenni; non fare un'azienda di computer, o di mobile devices. Ma un'azienda che fa arte per tutti.